Privacy Policy

1. Information We Collect

1.1 Personal Information

We collect the following personal information as required under applicable laws including PMLA (Prevention of Money Laundering Act, 2002) and Income Tax Act, 1961:

• Identity Information: Name, date of birth, gender, signature, and photograph
• Contact Information: Address, phone number, email address
• KYC Documents: PAN Card, Aadhaar Card, Passport, Driver's License, Voter ID, or other government-issued identification
• Address Proof: Utility bills, bank statements, or other address verification documents
• Financial Information: Bank account details for fund transfers
• Transaction Information: Details of gold items sold, weight, purity, transaction amount, and payment method

1.2 Automatically Collected Information

When you visit our website, we may automatically collect:

• Browser type and version
• Operating system
• IP address
• Pages viewed and time spent on our website
• Referring website addresses

2. How We Use Your Information

We use the collected information for the following purposes:

2.1 Legal and Regulatory Compliance

• KYC Verification: To comply with PMLA regulations and verify customer identity for transactions above prescribed thresholds
• Record Keeping: To maintain transaction records as mandated by law for a period of 5 years from the date of transaction
• Tax Compliance: To comply with Income Tax Act requirements for transactions exceeding ₹2 lakh
• Suspicious Transaction Reporting: To report suspicious transactions to Financial Intelligence Unit (FIU-IND) as required under PMLA

2.2 Business Operations

• Processing gold purchase transactions
• Facilitating instant bank transfers (NEFT/IMPS/RTGS)
• Conducting XRF purity testing and valuation
• Providing customer service and support
• Sending transaction confirmations and receipts
• Resolving disputes and preventing fraud

2.3 Communication

• Responding to your inquiries and requests
• Sending important updates about our services
• Sharing promotional offers (only with your consent)

3. Information Sharing and Disclosure

3.1 Regulatory Authorities

We may share your information with:

• Financial Intelligence Unit (FIU-IND): For reporting transactions as required under PMLA
• Income Tax Department: For compliance with tax regulations
• Enforcement Directorate: Upon lawful requests during investigations
• Law Enforcement Agencies: When required by court orders or legal processes

3.2 Service Providers

We may share limited information with trusted third-party service providers who assist us in:

• Banking and payment processing services
• KYC verification services
• Data storage and IT infrastructure
• Customer support services

Note: All service providers are contractually bound to maintain confidentiality and use information only for specified purposes.

3.3 We Will Never:

• Sell your personal information to third parties
• Share your information with marketing companies without consent
• Use your information for purposes not disclosed in this policy

4. Data Security

We implement robust security measures to protect your personal information:

4.1 Physical Security

• Secure storage of physical documents in locked cabinets
• Restricted access to customer records
• CCTV surveillance in our premises

4.2 Digital Security

• Encrypted data transmission and storage
• Secure password-protected systems
• Regular security audits and updates
• Firewall protection and anti-malware software
• Limited employee access based on role requirements

4.3 Employee Training

• Regular training on data protection and privacy laws
• Confidentiality agreements with all employees
• Strict disciplinary action for data breaches

5. Data Retention

We retain your personal information for the following periods:

• Transaction Records: Minimum 5 years from transaction date (as per PMLA requirements)
• KYC Documents: 5 years after business relationship ends
• Communication Records: As long as necessary for business purposes or legal requirements
• Website Usage Data: Typically 12-24 months unless required for legal purposes

After the retention period expires, we securely destroy or anonymize your personal information.

6. Your Rights

Under applicable data protection laws, you have the following rights:

6.1 Right to Access

You can request a copy of the personal information we hold about you.

6.2 Right to Correction

You can request correction of any inaccurate or incomplete information.

6.3 Right to Deletion

You can request deletion of your personal information, subject to legal and regulatory retention requirements.

6.4 Right to Withdraw Consent

You can withdraw consent for marketing communications at any time.

6.5 Right to Lodge Complaints

You can file complaints with relevant data protection authorities if you believe your privacy rights have been violated.

7. Cookies and Tracking Technologies

Our website uses cookies and similar tracking technologies to enhance user experience:

7.1 Types of Cookies We Use

• Essential Cookies: Required for website functionality
• Analytics Cookies: Help us understand how visitors use our website
• Preference Cookies: Remember your settings and preferences

You can control cookie settings through your browser preferences. However, disabling cookies may affect website functionality.

8. Third-Party Links

Our website may contain links to third-party websites (e.g., Google Maps, WhatsApp). We are not responsible for the privacy practices of these external sites. We encourage you to review their privacy policies before providing any personal information.

9. Children's Privacy

Our services are not intended for individuals under 18 years of age. We do not knowingly collect personal information from minors. If we discover that a minor has provided personal information, we will delete it immediately.

10. Updates to This Policy

We may update this Privacy Policy periodically to reflect changes in:

• Regulatory requirements
• Business practices
• Technology advancements
• Customer feedback

The "Last Updated" date at the top of this policy indicates when it was last revised. Continued use of our services after changes constitutes acceptance of the updated policy.

11. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

12. Consent

By using our services and providing your personal information, you acknowledge that you have read, understood, and agree to the terms of this Privacy Policy. You consent to the collection, use, and disclosure of your information as described herein.

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